33 Albemarle St, London W1S 4BP, UK, United Kingdom | (305) 674-7977
Ideal room layout -- privacy, plus open space
Hip location; less-touristy part of Ocean Drive
One block from the beach
Prime 112 steak house, open lunch and dinner
Free wired Internet
Pets allowed, no weight limit or fee
Very noisy restaurant downstairs
No pool on site
No Wi-Fi
No fitness center
Directly above the Prime 112 steakhouse, this sleek SoFi boutique hotel on the ever-increasingly hip southern tip of South Beach has only nine beautiful guest rooms, each with a flat-screen TV in the bathroom (among other treats). But given the nearby noise and absence of a pool, the beachfront Hilton Bentley is the better pick.
Location
On Ocean Drive, across the street from the beach, right in the heart of SoFi, a quieter subsection of South Beach known more for hosting wealthy residents and exclusive restaurants than tourist-swamped chug fests.
SoFi is short for "south of Fifth," the area at the southern tip of SoBe (which is itself, of course, short for South Beach. Someday, you have to think, Miami Beach will just be called MiBe). A derelict neighborhood until several high-profile restaurants helped gentrified the area in the mid-'90s, SoFi is now one of the most desirable parts of SoBe to live in, with several exclusive high-rise condo complexes lining the coast.
That means that you can expect a very different vibe than you'd experience five to 10 blocks north, in South Beach's mosh pit. By day, SoFi is fairly sleepy. The beach is much quieter than it is half a mile up; traffic is minimal. The only site worth checking out is South Pointe Park, at the southern tip of the cape. Flanked by high-end restaurants and luxury condos on one side and a yacht harbor on the other, the park is a great place to picnic, rollerblade, toss a Frisbee, or just watch other people do all that.
At night, the miniskirts go on, the Audis come out, and SoFi transforms into a veritable hot spot. Some of the hottest bars, clubs, and eateries are now in SoFi, but they're more spread out than they are in the heart of South Beach, so it's tougher to just wander around and pick one. It helps to do some planning ahead of time.
Among the bars and clubs to consider: Nikki Beach, a club that also conducts daytime events, and Ted's Hideaway, an unpretentious local bar. There's also a Starbucks across the street, next door to the Marriott, for all you venti-nonfat-iced-mochaccino addicts.
Rooms
All spacious and well designed
Features
The hotel shares amenities with its sister property next door, but neither hotel has a fitness center.
King Room
King Suite
Penthouse Suite
Penthouse Tower Suite
33 Albemarle St, London W1S 4BP, UK, United Kingdom
(305) 674-7977