The Nadler Soho

This boutique property has a traditional Georgian facade marked by a very striking female mystical cast-iron statue that is partly used to define the hotel's brand. The lobby area is open and expansive in a very modern art gallery kind of way. A big screen features a dramatic black-and-white 1940s film, a welcome, quirky touch.The overall feel of The Nadler is masculine and handsome, with dark woods and furnishings accented by neutrals. Following a practice they call the "smart luxury hotel concept," the venue operates within its own socially-conscious and environmentally-friendly guidelines. For example, The Nadler purposely refrained from creating a restaurant so guests could help stimulate local business' economy, and all rooms are equipped with Brita filters to save on bottled water waste. These initiatives allow tourists and business folk to feel like more responsible travelers.

Tucked into the end of a quiet cul-de-sac just opposite Soho Square, The Nadler rests on prime real estate. Well-connected to many tube lines and stations, and resting within the popular triangle of Oxford Circus, Piccadilly Circus, and Leicester Square, the area is generally overrun with tourists and locals alike. However, Soho is vibrant and brimming with shops, restaurants, theaters, bars, hip cafes, and multiple local micro-cultures including the gay community, fine-art world, and red light district. Heathrow Airport is 45 minutes to an hour west via car or public transit, and Gatwick, to the south, can be reached in about 90 minutes.

Continuing with the masculine style of the hotel's public areas, guest rooms are outfitted in dark woods with neutral-toned highlights and walls, leaving the spaces with a smart and sexy feel. Textures are also present in the ribbed carpeting, faux-fur bed dressings, and sleek leather chairs. All eight room categories have HDMI-ready flat-screen TVs, mini-kitchens consisting of a dedicated space for a sink, mini-fridges, kettles with fair trade drinks, microwaves, and Brita-filtered faucets. With mostly shower/tub combos, contemporary black-tiled bathrooms are stocked with luxurious Gilchrist & Soames toiletries. As a part of the environmental initiative, there are also recycling bins in each room. Various upgrades can yield larger spaces, Nespresso machines, free digital newspapers (to conserve paper), satellite music channels, and free wine and chocolates.

With a dedicated mission to create a luxurious experience within the parameters of reducing waste and stimulating the neighborhood economy, The Nadler makes a positive impact. The venue employs dedicated "Local Ambassadors" to help point guests in the right direction for food, entertainment, and shopping. By purposely refraining from an on-site restaurant, the hotel sources its room-service feature -- with no markup in price -- from local Italian eatery Princi. The Nadler has also arranged special guest discounts at other local establishments, including a gym.Guests can make use of the hotel’s free Wi-Fi and 30 minutes of free local and international calls per day. Parking is available at a nearby garage for a discounted rate.